An excellent marketing strategy these days relies on many factors. SEO is fast becoming one of the most influential factors as companies look to capture customers’ imaginations. Google has had a monopoly over conducting search engine research with its, reaching billions of users. Search engines have become powerful platforms businesses must crack to gain a competitive advantage.
Online marketing has surpassed other traditional means, and this rise has been accelerated due to COVID-related closures of physical businesses. Even though the pandemic has subsided, the trends in place are here to stay, and SEO has become one of the lynchpins of a successful marketing campaign. The question here is how to master the art of SEO to extract the maximum benefits.
Text analysis and text visualization are two important tools that help businesses realize the true potential of data. Since data has become an ever-present entity in our lives, it controls many of our life decision-making. The ubiquity of data makes all our decisions intrinsically linked to comparisons based on such data. How text visualization tools result in SEO ranking improvement and ultimately let businesses reach millions of users? Let’s find out.